Upper Deck announced on Tuesday that they will not be renewing their contract with Blizzard on the World of Warcraft Trading Card Game. This comes as a surprise to me, I actually thought the trading card game was doing pretty well. I guess not.
Unfortunately, due to gradually declining sales over the past few years and the overall downturn in the economic climate, we have had to make the tough decision to discontinue our World of Warcraft product lines.
Darn, that sucks. It’s been awhile since I bought a pack, but I’ve played the game a bit in the past and I thought it was pretty fun.
Blizzard employee Zarhym has confirmed this:
I wonder if any of the sweet TCG rewards will be given out in-game now. Doubtful, but maybe!
Tami Baribeau is the Associate Producer for Metaplace, Inc, currently working on Island Life. She is also the Lead Editor of feminist gaming blog The Border House, and the National Facebook Games Examiner for Examiner.com. She can be reached on Twitter or by email.
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I don’t think the TCG is dead just yet, they are merely not going to partner with UDE anymore. In fact, in the blue post image above is says “We will share additional details about the game’s transition to a new partner as soon as possible.” Which leads me to believe that they are continuing the game with a different partner than UDE.
For now, if you have unused UDE points, time to cash them in!
Thanks for the clarification.
Also Upper Deck isn’t a company I’d want to handle the printing of my game for anything. Not especially after the whole Konami and MLB incidents.