A friend of mine, Michael at MMOGNation wrote a good walkthrough of the demo of Free Realms he was shown at the last SOE community summit.
It’s definitely worth a read if you’re interested in the game, which I certainly am. 
Cute? Check.
Minigames? Check.
Faeries? Check.
Small download? Check.
Web integration? Check.
Casual? Check.
I’d hit it. Twice.
