October 22, 2009
Everyone is jumping on the microtransaction bandwagon, and why not? It’s proving to be quite successful for MMOs, social games, Facebook applications, and even mobile applications. For someone researching microtransactions, it is completely overwhelming to do research online. There is so much “do this, do that” but not enough education about what mistakes NOT to [...]
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June 11, 2009
Woohoo, at least ONE of the “microtransactions are for suckers” bloggers is starting to see the light!
In a great article that actually uses real revenue numbers and facts to backup the points made, Daniel James of Puzzle Pirates/Whirled fame shared some pretty fascinating statistics:
Lifetime:
ARPU: $2.03
ARPPU: $59.27
7-Day:
ARPU: $3.51
ARPPU: $46.66
Their AVERAGE revenue per PAYING user is almost [...]
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